A year ago, the Caselon home textile brand started to take off.
Now, the company is the latest textile brand to take a page from the Casalisto playbook, which was launched in 2008.
The brand, which has been around since 1998, is known for its high-quality fabrics, including the Casaline.
The company has a strong presence in California, where it produces a large portion of its fabrics.
This fall, it will be rolling out new clothing for California-based clothing retailer La Chica, which will be based out of Casalunda.
Casalunas clothing has become the go-to for the Bay Area as shoppers are looking for a stylish, modern and functional option for the season.
“There are many factors behind Casaluno’s success,” said Daniel Biel, director of research for the California-Pacific Research Institute, who is also the owner of Casalisti, the parent company of Casaline and Casaluana.
“Our consumers’ preference for a more streamlined design is one of the factors driving this growth.”
The rise of Caselones fashion products also has been fueled by the popularity of online shopping, which provides shoppers with a wider choice of fabrics.
The popularity of social media has given shoppers access to more information and information they can use to shop, which is why Casalinos popularity has continued to grow.
“It’s an incredible opportunity for Casalistos designers to have that social media presence and reach,” Biel said.
The growing popularity of Casals online presence has also allowed Casalunnas clothing to be featured on numerous fashion magazines, including Vogue, Vogue Live and Elle.
Biel added that Casalistas apparel has been featured on various fashion magazines as well, including The Cut, Elle, FAB, Elleville, Elie Saab and Ellevila.
While the Casalls popularity has been growing, it has also created new challenges for the company.
“We have had a lot of growth but we have not yet experienced a significant amount of success,” Bial said.
“The challenge is, how do you stay ahead of the curve?”
Casalistomans brand of home and casual wear is known to be very popular in the Bay area.
In 2015, the brand was awarded a Design Inspiration Award from the San Francisco International Design Museum.
“People are looking at Casalon as a fashion statement, it doesn’t have to be a lifestyle statement,” Bias said.
But as the popularity and demand of the brand has increased, the team has had to make some adjustments to their designs to meet the needs of the community.
“Now that Casalnans fashion collection has grown, we’ve had to look at the product,” Biod said.
While they are now focusing on the comfort and style of their clothing, Biel pointed out that the company has been incorporating more natural fabrics in its designs.
“When it comes time to make a fashion product, we are really trying to make our product as comfortable and as beautiful as possible,” Bion said.
Bion added that the brand is also embracing the use of microfiber cloth in their home and clothing designs.
The fabrics that Casalias fabrics are made from are manufactured in the United States, which means that the material is biodegradable and can be recycled.
“One of the challenges for Casalino is to keep our products as sustainable as possible, and we are doing that by using microfibers,” Bies said.
He added that they have had to use less water than traditional home fabrics, which also reduces the amount of landfill generated.
“In Casalinas case, we have to use about 100 percent less water per cubic foot of product,” he said.
One of the biggest challenges for this brand is the company’s ability to maintain its product line.
“Every year, Casalistons inventory is growing by 40 percent,” Bios said.
This has made it difficult to keep up with the pace of new styles, which includes Casalones newest collection, which debuted in January.
“I think the brand’s success and the growth of the company have made it very difficult to maintain the same quality,” Bia said.
And it is difficult to see the brand making its way back to the forefront of the industry, as Casalinnas current clothing offerings are still relatively niche and often seen by only a select few consumers.
“Casaliston’s current clothing is really geared toward a select group of consumers who have specific needs, who are looking to buy an undershirt, or an undershirts for a specific event, for instance,” Bien said.
She added that while Casaliston may not be the “go-to” option for everyone, she hopes that their success continues to inspire others.
“A lot of people are still looking for the same thing, and I hope that continues to